Experience
Associate Content Writer || Counterintuity
October 2023 - Present
Wrote engaging communications, messaging, and targeted writing across multiple channels including social, web, print, email for 10 clients spanning from non-profit, public office, B2B, and e-commerce and maintained their own unique brand voice resulting in an average of 10% quarterly growth in KPIs
Developed, managed, and executed content strategy campaigns
Ensured ongoing communication with clients to cultivate content leads, develop owned stories, and uphold quality assurance across all projects
Monitored and analyzed critical KPIs for communication campaigns, encompassing social media, email marketing, and website performance
Second Grade Special Education Teacher || KIPP Believe Primary
July 2021 - June 2023
Implemented effective communication strategies to foster strong relations with 26 families improving students’ academic performance through progress reports, conferences, and social media apps
Utilized data analysis and strategic planning to analyze student data for academic improvements, achieving 85% ELA mastery and 90% math mastery
Director of Media || Trojan Shelter
December 2018 - May 2020
Developed and executed a comprehensive social media strategy across multiple platforms, increasing awareness and support for college students experiencing homelessness and raising over $100k
Created and managed a content calendar, including press releases, fact sheets, newsletters, and social media posts (Facebook, Instagram, Youtube), communicating with stakeholders, including donors, volunteers, and constituents
Coordinated media outreach with national outlets such as NBC, ABC, KCRW (NPR), and CNN amplifying awareness of college homelessness through increased media coverage
Successfully organized four outreach events, including a Grand Opening, attracting over 50 donors and community members, and two media outlets, showcasing Trojan Shelter’s mission and efficacy in addressing college homelessness
Video Production Specialist || USC Ming Hsieh Department of Electrical Engineering
May 2020 - December 2020
Produced and directed a student showcase series, utilizing Adobe Premiere Pro for both written and video productions to attract prospective undergraduate students and highlight the department’s offerings, reaching over 2,000 students
Authored articles and press releases highlighting department research, effectively communicating the practical applications of electrical engineering to a wider audience
Editorial and Communications Summer Scholar || The Century Foundation
June 2020 - July 2020
Provided editorial services to authors, enhancing the readability of public policy commentaries and improving the overall quality of content
Conducted media outreach and research aligned with policy experts, increasing exposure and engagement with the organization’s work
Collaborated with policy experts to develop social media strategies (Twitter and Facebook), expanding the organization’s online community and increasing public awareness of its policy recommendations
Writer || USC Initiative to End Homelessness
October 2019 - March 2020
Wrote 10 articles about different members of the USC community and their work in alleviating homelessness
Congressional Intern || Representative Judy Chu (CA-27)
June 2019 - August 2019
Created an economic impact report about healthcare policies Congresswoman Chu either endorsed or proposed.
Helped with casework, answer constituent phone calls, aid in event and event planning.
Leadership Academy || Center for Asian Americans United in Self-Empowerment || CAUSE
June 2019 - August 2019
Attended weekly seminars and workshops that discussed civic engagement, advocacy, lobbying, nonprofits, and Asian American politics.
Skills
Communications
Strategic Communications, Media Relations, Public Relations, Donor Relations, Nonprofit Communications, Writing and Reporting, Editing
Design
Digital Design, Print Design, Video Producing, Video Editing, Adobe Creative Cloud, InDesign, Illustrator, Photoshop, Premiere, HTML and CSS, DSLR
Legal
Writing, Research, Proofreading, Cite-checking, Editing, Fundamentals in: HR Compliance, Corporate Governance, Intellectual Property, Contract Drafting and Analysis, and American Law